Discussion 4 – Social Media

Discussion Session: Social Media

Visitor and Resident Mapping activity

A few resources and posts

Some tips/Things to remember

  • You don’t have to read everything – dip a toe in and then move on! You’ll never read everything.
  • Focus on the people who you resonate with – don’t worry about the larger ecosystem, post what you love and engage with those who show interest.
  • Don’t be reactive and don’t “feed the trolls.” If you need to hit mute/block or take a break that’s OK.
  • It’s ok to create/tweet when you want. You don’t have to do it with a specific regularity.
  • Be aware that everything you say is public and could be screenshotted (regardless of platform)

Twitter tips

  • Be yourself.
  • Tweetdeck might be of interest
  • Lists
  • You can block people and you can mute hashtags and people.
  • Tweet about and retweet things you like and support colleagues and students. Share your own things as you like.
  • Have a profile picture. It doesn’t have to be a photo of you.

What to do if your post or work goes viral?

  • Because of something positive
    • Retweet/repost the positive mentions – it’s OK to spread that positivity (it’s NOT bragging)
    • It’s OK to repeat posts a few times by quote tweeting and adding a short comment or just retweeting
    • Get the community involved – get colleagues to retweet/post positive mentions
    • Let university PR (or your College PR) know, they may want to do a press release or article
  • Because of something negative
    • Don’t be reactive. Do not engage.
    • The Streisand Effect – arguing and taking further action can draw more attention to the situation. It might be best to take a break and move on.
    • Take a break and leave (Twitter, etc) for a while.
    • If you made a mistake or were in the wrong: don’t try to defend yourself. Own that you make a mistake. Apologize. Move on.
  • You’re not powerless in the face of online harassment, Viktorya Vilk, Harvard Business Review, June 3, 2020
    • Helpful article on strategies for managing and some tips for preventing harassment online, specifically on social media.
  • Online harassment and bullying, section of Pew Research website. Helpful resource for statistics and background information.